Green Man Gaming is a 14-year overnight success | Paul Sulyok interview

by | Mar 25, 2024 | Technology

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Green Man Gaming got started 14 years ago as an e-commerce site based in the United Kingdom. It worked with companies like Steam and others to sell in-game keys at retail and discounted prices which could be redeemed by customers on gaming platforms.

Now Green Man Gaming is available in 195 countries and it works directly with 2,500 game publishers around the world. It accepts payments in 28 currencies and has 140 payment systems. The company expanded in 2012 with the purchase of Playfile, a community that does a lot of support. And starting in 2015, Green Man Gaming became a publisher of indie titles as well. Now it’s not necessarily in the shadow of the biggest ecommerce companies anymore.

I caught up with Sulyok at the Game Developers Conference for an interview.

Here’s an edited transcript of our interview.

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Paul Sulyok is CEO of Green Man Gaming.

GamesBeat: Can you give us a primer on Green Man Gaming?

Paul Sulyok: Green Man Gaming does two things. We are an e-commerce store, so we sell digital games from 19 different platforms to customers in 195 countries around the world. We accept 28 currencies, 140 payment systems. We work with about 2,500 publishers directly. That’s part of our business. As always with a U.K. company, it’s been a 14-year overnight success. We have a great team. We started out with about 26 different publishers. Very kind and very trusting publishers for a new site. Then we built it up over time.

We extended it out in 2012. We purchased a company called Playfile, a community that does a lot of support. In 2015 and 2016 we extended what we did up the video games vertical to becoming a publisher of indie titles as well. We’ve modularized that approach. We offer publishing. We have a small fund for those games. We also have the ability to distribute on behalf of partners. We offer marketing services. There’s a professional services layer as well as the straight publishing, and then there’s the store.

The interesting thing about Green Ma …

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Are you looking to showcase your brand in front of the gaming industry’s top leaders? Learn more about GamesBeat Summit sponsorship opportunities here. 

Green Man Gaming got started 14 years ago as an e-commerce site based in the United Kingdom. It worked with companies like Steam and others to sell in-game keys at retail and discounted prices which could be redeemed by customers on gaming platforms.

Now Green Man Gaming is available in 195 countries and it works directly with 2,500 game publishers around the world. It accepts payments in 28 currencies and has 140 payment systems. The company expanded in 2012 with the purchase of Playfile, a community that does a lot of support. And starting in 2015, Green Man Gaming became a publisher of indie titles as well. Now it’s not necessarily in the shadow of the biggest ecommerce companies anymore.

I caught up with Sulyok at the Game Developers Conference for an interview.

Here’s an edited transcript of our interview.

GB Event
GamesBeat Summit Call for Speakers
We’re thrilled to open our call for speakers to our flagship event, GamesBeat Summit 2024 hosted in Los Angeles, where we will explore the theme of “Resilience and Adaption”.

Apply to speak here

Paul Sulyok is CEO of Green Man Gaming.

GamesBeat: Can you give us a primer on Green Man Gaming?

Paul Sulyok: Green Man Gaming does two things. We are an e-commerce store, so we sell digital games from 19 different platforms to customers in 195 countries around the world. We accept 28 currencies, 140 payment systems. We work with about 2,500 publishers directly. That’s part of our business. As always with a U.K. company, it’s been a 14-year overnight success. We have a great team. We started out with about 26 different publishers. Very kind and very trusting publishers for a new site. Then we built it up over time.

We extended it out in 2012. We purchased a company called Playfile, a community that does a lot of support. In 2015 and 2016 we extended what we did up the video games vertical to becoming a publisher of indie titles as well. We’ve modularized that approach. We offer publishing. We have a small fund for those games. We also have the ability to distribute on behalf of partners. We offer marketing services. There’s a professional services layer as well as the straight publishing, and then there’s the store.

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