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Hidden Leaf Games and VShojo announced they will collaborate on an upcoming VTuber game.
Hidden Leaf Games was operating in secret today. And while it isn’t announcing its game yet, the company said it is going to collaborate with creators — in this case VTubers, or YouTube stars who are animated characters (sometimes driven by AI).
Bao Lam, president of Hidden Leaf Games, talked to me about the collaboration in an interview.
“We’re officially collaborating on a game,” Lam said. “We’re going to be making a game which will use the VTubers in the game. It will definitely go live sometime next year. But right now, we just saying we’re working together.”
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Hidden Leaf Games shared that the title will be a player-versus-environment co-op game where players will be able to play as their favorite VTubers. VShojo is a talent agency for VTubers.
“Our development team is excited to collaborate with the VShojo management team and VTubers to create an authentic and fun gameplay experience for fans that will be enjoyed by the VTubers and their viewers alike.” said Lam. “The synergy of audiences between VTubers and games is natural and we’re excited to tap into the fandom to create new experiences for them. As a lifelong anime fan, working together with the VShojo team has been a fun and collaborative process.”
Hidden Leaf Games is a venture-backed indie game studio started in 2019 by David Li and Lam. Founded by former Riot Games and PlayerUnknown’s Battlegrounds developers including Steve “Guinsoo” Feak, the company released its first title, Fangs, a multiplayer online battle arena (MOBA) brawler in 2022. That game wasn’t as successful as the company had hoped, Lam said. And now it’s moving to a new plan.
“After we released our last game, we realized that one of the big problems was that we didn’t have very good distribution channel. We didn’t find a big publisher who could spend money on marketing or distribution,” Lam said.
Hooking up with VTubers
Bao Lam and David Li (right) started Hidden Leaf Games.
VShojo was launched in November of 2020 and represents VTubers, who are content creators who use animated avatars as their public personas on live-streaming and video platforms. The trend originated in Japan with digital personalities, and has become a rising category of influencers worldwide.
“Hidden Leaf Games partnership with VShojo paints an incredible opportunity for the creator space. VTubers have so much potential to express themselves, so being able to build a game with our creators is an exciting opportunity for VShojo and our community,” said Justin Ignacio, CEO of VShojo, in a statement.
“We wanted to find authentic, native audiences that really love games, and VTuber …
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Hidden Leaf Games and VShojo announced they will collaborate on an upcoming VTuber game.
Hidden Leaf Games was operating in secret today. And while it isn’t announcing its game yet, the company said it is going to collaborate with creators — in this case VTubers, or YouTube stars who are animated characters (sometimes driven by AI).
Bao Lam, president of Hidden Leaf Games, talked to me about the collaboration in an interview.
“We’re officially collaborating on a game,” Lam said. “We’re going to be making a game which will use the VTubers in the game. It will definitely go live sometime next year. But right now, we just saying we’re working together.”
GB Event
GamesBeat Summit Call for Speakers
We’re thrilled to open our call for speakers to our flagship event, GamesBeat Summit 2024 hosted in Los Angeles, where we will explore the theme of “Resilience and Adaption”.
Apply to speak here
Hidden Leaf Games shared that the title will be a player-versus-environment co-op game where players will be able to play as their favorite VTubers. VShojo is a talent agency for VTubers.
“Our development team is excited to collaborate with the VShojo management team and VTubers to create an authentic and fun gameplay experience for fans that will be enjoyed by the VTubers and their viewers alike.” said Lam. “The synergy of audiences between VTubers and games is natural and we’re excited to tap into the fandom to create new experiences for them. As a lifelong anime fan, working together with the VShojo team has been a fun and collaborative process.”
Hidden Leaf Games is a venture-backed indie game studio started in 2019 by David Li and Lam. Founded by former Riot Games and PlayerUnknown’s Battlegrounds developers including Steve “Guinsoo” Feak, the company released its first title, Fangs, a multiplayer online battle arena (MOBA) brawler in 2022. That game wasn’t as successful as the company had hoped, Lam said. And now it’s moving to a new plan.
“After we released our last game, we realized that one of the big problems was that we didn’t have very good distribution channel. We didn’t find a big publisher who could spend money on marketing or distribution,” Lam said.
Hooking up with VTubers
Bao Lam and David Li (right) started Hidden Leaf Games.
VShojo was launched in November of 2020 and represents VTubers, who are content creators who use animated avatars as their public personas on live-streaming and video platforms. The trend originated in Japan with digital personalities, and has become a rising category of influencers worldwide.
“Hidden Leaf Games partnership with VShojo paints an incredible opportunity for the creator space. VTubers have so much potential to express themselves, so being able to build a game with our creators is an exciting opportunity for VShojo and our community,” said Justin Ignacio, CEO of VShojo, in a statement.
“We wanted to find authentic, native audiences that really love games, and VTuber …nnDiscussion:nn” ai_name=”RocketNews AI: ” start_sentence=”Can I tell you more about this article?” text_input_placeholder=”Type ‘Yes'”]