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A duo of King product and research directors spoke at the Game Developers Conference today about how AI transformed automated level creation in Candy Crush Saga.
King has had an interesting journey in implementing and using AI to create business value; it has investing in everything from A/B testing to high-speed AI level testing to enhance the player experience.
Back in September, Activision Blizzard’s King (now owned by Microsoft) said that Candy Crush Saga had reached $20 billion in revenue and five billion downloads to date since its debut in 2012 on mobile. That is the equivalent of a wrecking ball swinging through the video game industry. King had only 2,000 levels for the game back in 2016.
Sahar Asadi has been director of AI Labs at King for the past five years, heading a team that works on applied research. They have explored how to bring value to business by exploring more long term strategic initiatives and doing applied research, working very closely with central tech organizations but also very closely with game creators, she said in an interview with GamesBeat.
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As a director of AI Labs, she is responsible for defining an AI research roadmap; developing and integrating AI use cases that could eventually create multiple effects for the business. Asadi has a real interest in showing up at and cofounding industry conferences.
Before joining King, Sahar held a number of important roles including a Data Scientist for Spotify, Research Scientist on natural language processing and information retrieval at Meltwater and working within two start-ups as senior machine learning engineer in Clusterone, building a platform for distributed deep learning and working on mobile product recognition.
Sahar Asadi is director at King’s AI Labs research.
And one of the core project areas that Asadi started with when she joined King has been around gameplay testing and level management and automation using AI.This is important work, considering King has maintained so much user interest in King for more than a decade.
“The majority of our players’ time is actually spent playing levels and to give a very good play experience is fundamental,” she said. “We started looking at creating …
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Are you looking to showcase your brand in front of the gaming industry’s top leaders? Learn more about GamesBeat Summit sponsorship opportunities here.
A duo of King product and research directors spoke at the Game Developers Conference today about how AI transformed automated level creation in Candy Crush Saga.
King has had an interesting journey in implementing and using AI to create business value; it has investing in everything from A/B testing to high-speed AI level testing to enhance the player experience.
Back in September, Activision Blizzard’s King (now owned by Microsoft) said that Candy Crush Saga had reached $20 billion in revenue and five billion downloads to date since its debut in 2012 on mobile. That is the equivalent of a wrecking ball swinging through the video game industry. King had only 2,000 levels for the game back in 2016.
Sahar Asadi has been director of AI Labs at King for the past five years, heading a team that works on applied research. They have explored how to bring value to business by exploring more long term strategic initiatives and doing applied research, working very closely with central tech organizations but also very closely with game creators, she said in an interview with GamesBeat.
GB Event
GamesBeat Summit Call for Speakers
We’re thrilled to open our call for speakers to our flagship event, GamesBeat Summit 2024 hosted in Los Angeles, where we will explore the theme of “Resilience and Adaption”.
Apply to speak here
As a director of AI Labs, she is responsible for defining an AI research roadmap; developing and integrating AI use cases that could eventually create multiple effects for the business. Asadi has a real interest in showing up at and cofounding industry conferences.
Before joining King, Sahar held a number of important roles including a Data Scientist for Spotify, Research Scientist on natural language processing and information retrieval at Meltwater and working within two start-ups as senior machine learning engineer in Clusterone, building a platform for distributed deep learning and working on mobile product recognition.
Sahar Asadi is director at King’s AI Labs research.
And one of the core project areas that Asadi started with when she joined King has been around gameplay testing and level management and automation using AI.This is important work, considering King has maintained so much user interest in King for more than a decade.
“The majority of our players’ time is actually spent playing levels and to give a very good play experience is fundamental,” she said. “We started looking at creating …nnDiscussion:nn” ai_name=”RocketNews AI: ” start_sentence=”Can I tell you more about this article?” text_input_placeholder=”Type ‘Yes'”]