Presented by Xsolla
VentureBeat was on the floor of the Game Developers Conference this year, and GamesBeat writer Jordan Fragan stopped by the Xsolla booth to speak with Berkley Egenes, Xsolla’s chief marketing and growth officer at Xsolla and Josephine Friday, sales director at Xsolla’s U.S. team. Their focus was a major industry topic: mastering mobile monetization in a still-uncertain market — an especially cogent topic now that major online platforms are being targeted for violating antitrust laws.
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In the EU, the Digital Markets Act (DMA) has officially gone into effect — the groundbreaking European law designed to break down the walled gardens of big technology companies such as Apple and Google’s app platforms, which not only take a big chunk out of developer revenue but also previously prohibited direct-to-consumer sales. In the U.S., The Department of Justice filed an antitrust case against Apple, alleging that the company has built a monopoly with its locked-down iPhone ecosystem. And even more antitrust regulations are brewing across major markets.
It’s a huge opportunity for mobile game companies, especially with development costs and user acquisition costs rising, and now that developers have the freedom to connect directly with their players by building their own digital experiences, the monetization landscape has been transformed.
“It’s a continuously growing and evolving situation,” said Egenes. “We’re able to help game developers navigate that process. We want to help them be successful. It’s about taking control of the opportunity to market direct to users and take back a bit of the ownership in marketing their game, really building that community to grow the user base.”
Just last week, Xsolla launched its newest generation web shop, a …
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VentureBeat was on the floor of the Game Developers Conference this year, and GamesBeat writer Jordan Fragan stopped by the Xsolla booth to speak with Berkley Egenes, Xsolla’s chief marketing and growth officer at Xsolla and Josephine Friday, sales director at Xsolla’s U.S. team. Their focus was a major industry topic: mastering mobile monetization in a still-uncertain market — an especially cogent topic now that major online platforms are being targeted for violating antitrust laws.
[embedded content]
In the EU, the Digital Markets Act (DMA) has officially gone into effect — the groundbreaking European law designed to break down the walled gardens of big technology companies such as Apple and Google’s app platforms, which not only take a big chunk out of developer revenue but also previously prohibited direct-to-consumer sales. In the U.S., The Department of Justice filed an antitrust case against Apple, alleging that the company has built a monopoly with its locked-down iPhone ecosystem. And even more antitrust regulations are brewing across major markets.
It’s a huge opportunity for mobile game companies, especially with development costs and user acquisition costs rising, and now that developers have the freedom to connect directly with their players by building their own digital experiences, the monetization landscape has been transformed.
“It’s a continuously growing and evolving situation,” said Egenes. “We’re able to help game developers navigate that process. We want to help them be successful. It’s about taking control of the opportunity to market direct to users and take back a bit of the ownership in marketing their game, really building that community to grow the user base.”
Just last week, Xsolla launched its newest generation web shop, a …nnDiscussion:nn” ai_name=”RocketNews AI: ” start_sentence=”Can I tell you more about this article?” text_input_placeholder=”Type ‘Yes'”]