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There are just as many women playing games as men, but women are avoid multiplayer and live service games in part because of bullying and harassment, according to a report by consulting firm Deloitte.
The data reveals a growing trend among American women who have taken up gaming in the past two years, with 43% favoring solo adventures in rich, story-driven games. These games, which often feature strong female characters and leads, avoid the pitfalls of social interaction that can lead to bullying and harassment, Deloitte said.
The firm said that creating safer and more inclusive experiences could expand the industry’s revenue opportunities. The study shows that half of the women gamers are not interested in multiplayer games, with 69% preferring simple mobile games. This preference underscores the importance of diversifying gaming experiences and ensuring that they cater to a broader audience, Deloitte said.
And 60% of Americans engage in video gaming for an average of nine hours a week. However, the experience across genders reveals a disparity, particularly in the context of live service games, which are a major revenue stream within the industry. Women are less inclined towards these multiplayer online experiences, partly due to the prevalence of bullying and harassment, the report said.
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All of this is enlightening in light of the “Gamergate 2.0” controversy around the consulting firm Sweet Baby, a Montreal consulting firm accused of being behind the “wokification of games.” The conspiracy around Sweet Baby, however false when it comes to who has the power in the industry to embrace diversity or not in gaming, has become a cause for anti-woke proponents who feel that diverse characters are “ruining” gaming.
Even Elon Musk joined into this discussion, which is based on scant evidence of collusion among game companies deceived by consultants. However, Deloitte is a multinational consulting firm that has done an actual survey on the problem facing the game industry and how it has a chance to grow.
Elon Musk joined in the anti-woke protest against Sweet Baby.
In its Digital Media Trends study, Deloitte said there are distinct gender differences that may befragmenting gamers and limiting growth of key segments, like live service games (online …
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Are you looking to showcase your brand in front of the gaming industry’s top leaders? Learn more about GamesBeat Summit sponsorship opportunities here.
There are just as many women playing games as men, but women are avoid multiplayer and live service games in part because of bullying and harassment, according to a report by consulting firm Deloitte.
The data reveals a growing trend among American women who have taken up gaming in the past two years, with 43% favoring solo adventures in rich, story-driven games. These games, which often feature strong female characters and leads, avoid the pitfalls of social interaction that can lead to bullying and harassment, Deloitte said.
The firm said that creating safer and more inclusive experiences could expand the industry’s revenue opportunities. The study shows that half of the women gamers are not interested in multiplayer games, with 69% preferring simple mobile games. This preference underscores the importance of diversifying gaming experiences and ensuring that they cater to a broader audience, Deloitte said.
And 60% of Americans engage in video gaming for an average of nine hours a week. However, the experience across genders reveals a disparity, particularly in the context of live service games, which are a major revenue stream within the industry. Women are less inclined towards these multiplayer online experiences, partly due to the prevalence of bullying and harassment, the report said.
GB Event
GamesBeat Summit Call for Speakers
We’re thrilled to open our call for speakers to our flagship event, GamesBeat Summit 2024 hosted in Los Angeles, where we will explore the theme of “Resilience and Adaption”.
Apply to speak here
All of this is enlightening in light of the “Gamergate 2.0” controversy around the consulting firm Sweet Baby, a Montreal consulting firm accused of being behind the “wokification of games.” The conspiracy around Sweet Baby, however false when it comes to who has the power in the industry to embrace diversity or not in gaming, has become a cause for anti-woke proponents who feel that diverse characters are “ruining” gaming.
Even Elon Musk joined into this discussion, which is based on scant evidence of collusion among game companies deceived by consultants. However, Deloitte is a multinational consulting firm that has done an actual survey on the problem facing the game industry and how it has a chance to grow.
Elon Musk joined in the anti-woke protest against Sweet Baby.
In its Digital Media Trends study, Deloitte said there are distinct gender differences that may befragmenting gamers and limiting growth of key segments, like live service games (online …nnDiscussion:nn” ai_name=”RocketNews AI: ” start_sentence=”Can I tell you more about this article?” text_input_placeholder=”Type ‘Yes'”]