Beyond the hype: Enterprises embrace Gen AI as key enabler for growth

by | Apr 4, 2024 | Technology

Join us in Atlanta on April 10th and explore the landscape of security workforce. We will explore the vision, benefits, and use cases of AI for security teams. Request an invite here.

Generative AI is not a fad, at least not to those in the enterprise. According to a survey conducted by Writer, nearly all CIOs and tech decision-makers say they expect AI to be a “key enabler” for their companies. This is a sign that businesses have moved on from speculating about the technology’s impact and now embrace and trust it.

“It’s a hype cycle,” Andrew Racine, Writer’s vice president of demand generation and growth acknowledges. This is why the company began researching how enterprises viewed AI. The team contacted 500 executives and AI professionals for firsthand experiences and opinions. Racine says Writer began noticing some were going through the trough of despair from the aforementioned hype cycle — they worked to implement AI and addressed the needs of their CEO and board members but could not get the outputs to a high enough quality for it to make a dent on their business.

“Productivity is one thing, but are you actually solving business outcomes? Are you helping the business grow? Are you saving a relevant amount of costs along the way, rather than just making people a little bit more productive here and there? Those are the kind of themes we see here,” Racine says.

Survey Results

Here are some highlights:

VB Event
The AI Impact Tour – Atlanta

Continuing our tour, we’re headed to Atlanta for the AI Impact Tour stop on April 10th. This exclusive, invite-only event, in partnership with Microsoft, will feature discussions on how generative AI is transforming the security workforce. Space is limited, so request an …

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Join us in Atlanta on April 10th and explore the landscape of security workforce. We will explore the vision, benefits, and use cases of AI for security teams. Request an invite here.

Generative AI is not a fad, at least not to those in the enterprise. According to a survey conducted by Writer, nearly all CIOs and tech decision-makers say they expect AI to be a “key enabler” for their companies. This is a sign that businesses have moved on from speculating about the technology’s impact and now embrace and trust it.

“It’s a hype cycle,” Andrew Racine, Writer’s vice president of demand generation and growth acknowledges. This is why the company began researching how enterprises viewed AI. The team contacted 500 executives and AI professionals for firsthand experiences and opinions. Racine says Writer began noticing some were going through the trough of despair from the aforementioned hype cycle — they worked to implement AI and addressed the needs of their CEO and board members but could not get the outputs to a high enough quality for it to make a dent on their business.

“Productivity is one thing, but are you actually solving business outcomes? Are you helping the business grow? Are you saving a relevant amount of costs along the way, rather than just making people a little bit more productive here and there? Those are the kind of themes we see here,” Racine says.

Survey Results

Here are some highlights:

VB Event
The AI Impact Tour – Atlanta

Continuing our tour, we’re headed to Atlanta for the AI Impact Tour stop on April 10th. This exclusive, invite-only event, in partnership with Microsoft, will feature discussions on how generative AI is transforming the security workforce. Space is limited, so request an …nnDiscussion:nn” ai_name=”RocketNews AI: ” start_sentence=”Can I tell you more about this article?” text_input_placeholder=”Type ‘Yes'”]

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