Boulder is the No. 2 U.S. city for quality of life, according to U.S. News and World Report.Denistangneyjr | E+ | Getty ImagesThis story is part of CNBC’s quarterly Cities of Success series, which explores cities that have transformed into business hubs with an entrepreneurial spirit that has attracted capital, companies and employees.Nestled against the Rocky Mountains, Boulder, Colorado, has blossomed into a thriving hub for the natural products and wellness industry. Here, companies generate billions in revenue, all stemming from a deep appreciation for entrepreneurship, the outdoors and healthy living.The industry’s roots trace back to local hikers who, in 1969, hand-picked wild herbs on the foothills of the Rockies, inspiring the creation of tea company Celestial Seasonings, a pioneer of the natural foods movement, according to a local industry group. The tea company was later acquired by Hain Food Group — now Hain Celestial Group — in 2000 for $390 million. “This [region] is the epicenter of natural and organic,” Hain Celestial Group President and CEO Wendy Davidson told CNBC in a recent interview for the upcoming primetime special “Cities of Success,” which airs April 11 at 10 p.m. EDT. “If you want to drive growth, if you want to be in the industry in an authentic way, Boulder is the place to be.”Hain Celestial Group CEO Wendy Davidson (left) and CNBC’s Andrea Day (right) trekking along the historic footrails where the founders of Celestial Seasonings gathered wild herbs in 1969.CNBCToday, Celestial Seasonings, still headquartered in Boulder, brews over 1.6 billion cups of tea annually, with sales exceeding $150 million. Its success story serves as an inspiration for countless entrepreneurs in the area.”It’s the people. It’s the environment – the entrepreneurial environment and the focus on natural and organic and wellness has allowed us to scale and grow one of our largest and most profitable brands in the company,” Davidson said.The Boulder region’s emphasis on healthy living has fueled a booming industry, generating a whopping $2.1 billion annually for Colorado’s economy, according to an October 2020 study by the Leeds School of Business at the University of Colorado Boulder. That contribution translates to over 22,000 jobs and a …
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[mwai_chat context=”Let’s have a discussion about this article:nnBoulder is the No. 2 U.S. city for quality of life, according to U.S. News and World Report.Denistangneyjr | E+ | Getty ImagesThis story is part of CNBC’s quarterly Cities of Success series, which explores cities that have transformed into business hubs with an entrepreneurial spirit that has attracted capital, companies and employees.Nestled against the Rocky Mountains, Boulder, Colorado, has blossomed into a thriving hub for the natural products and wellness industry. Here, companies generate billions in revenue, all stemming from a deep appreciation for entrepreneurship, the outdoors and healthy living.The industry’s roots trace back to local hikers who, in 1969, hand-picked wild herbs on the foothills of the Rockies, inspiring the creation of tea company Celestial Seasonings, a pioneer of the natural foods movement, according to a local industry group. The tea company was later acquired by Hain Food Group — now Hain Celestial Group — in 2000 for $390 million. “This [region] is the epicenter of natural and organic,” Hain Celestial Group President and CEO Wendy Davidson told CNBC in a recent interview for the upcoming primetime special “Cities of Success,” which airs April 11 at 10 p.m. EDT. “If you want to drive growth, if you want to be in the industry in an authentic way, Boulder is the place to be.”Hain Celestial Group CEO Wendy Davidson (left) and CNBC’s Andrea Day (right) trekking along the historic footrails where the founders of Celestial Seasonings gathered wild herbs in 1969.CNBCToday, Celestial Seasonings, still headquartered in Boulder, brews over 1.6 billion cups of tea annually, with sales exceeding $150 million. Its success story serves as an inspiration for countless entrepreneurs in the area.”It’s the people. It’s the environment – the entrepreneurial environment and the focus on natural and organic and wellness has allowed us to scale and grow one of our largest and most profitable brands in the company,” Davidson said.The Boulder region’s emphasis on healthy living has fueled a booming industry, generating a whopping $2.1 billion annually for Colorado’s economy, according to an October 2020 study by the Leeds School of Business at the University of Colorado Boulder. That contribution translates to over 22,000 jobs and a …nnDiscussion:nn” ai_name=”RocketNews AI: ” start_sentence=”Can I tell you more about this article?” text_input_placeholder=”Type ‘Yes'”]
