Are you looking to showcase your brand in front of the gaming industry’s top leaders? Learn more about GamesBeat Summit sponsorship opportunities here.
Coachella and Avalanche have partnered to launch Coachella Quests, a new blockchain-based loyalty game to drive engagement and loyalty.
It’s another form of gamification, this time powered by Web3 technology.
Fans who complete Quests will earn non-fungible token (NFT) Stamps and Points that grant access to exclusive festival benefits and experiences. As fans progress through the game and engage in more Quests, they’ll become eligible to redeem rewards, such as a mystery merch box, access to VIP lounges, unreleased music, and much more.
One fan who completes all Quests and earns enough XP to advance to the highest level will be randomly selected to win the grand prize: access to the Coachella Key, a rare NFT that comes with two 2025 festival guest passes.
GB Event
GamesBeat Summit Call for Speakers
We’re thrilled to open our call for speakers to our flagship event, GamesBeat Summit 2024 hosted in Los Angeles, where we will explore the theme of “Resilience and Adaption”.
Apply to speak here
Sample quests
Disco Shark Quest: Fans will be asked to find a QR code hidden around the Yuma tent, & a limited number per day will be able to collect a Stamp that unlocks a limited-edition, physical Disco Shark collectible that, when tapped with a smartphone, unlocks access to an exclusive, unreleased Eli & fur song. This piece is made in partnership with Smart Vinyl, a new format of physical music that allows fans to unlock album experiences with their phones and artist-branded collectibles.
AMEX Quest: Fans will learn about this Quest prior to the festival via Coachella’s Quests UI, Discord and WhatsApp channels; Once this Quest unlocks on April 11, a limited number of 25 fans/day will be invited to claim the AMEX stamp which will grant access to a VIP lounge area within the AMEX activation.
Quest Hideaway: This Quest will take place within the on-site Quests Hideaway activation, powered by Avalanche. In this scavenger hunt style Quest, fans will be asked to find QR codes hidden around the activation to unlock rewards.
How it works
Coachella Quests harnesses Web3 to broaden the festival ex …
Article Attribution | Read More at Article Source
Are you looking to showcase your brand in front of the gaming industry’s top leaders? Learn more about GamesBeat Summit sponsorship opportunities here.
Coachella and Avalanche have partnered to launch Coachella Quests, a new blockchain-based loyalty game to drive engagement and loyalty.
It’s another form of gamification, this time powered by Web3 technology.
Fans who complete Quests will earn non-fungible token (NFT) Stamps and Points that grant access to exclusive festival benefits and experiences. As fans progress through the game and engage in more Quests, they’ll become eligible to redeem rewards, such as a mystery merch box, access to VIP lounges, unreleased music, and much more.
One fan who completes all Quests and earns enough XP to advance to the highest level will be randomly selected to win the grand prize: access to the Coachella Key, a rare NFT that comes with two 2025 festival guest passes.
GB Event
GamesBeat Summit Call for Speakers
We’re thrilled to open our call for speakers to our flagship event, GamesBeat Summit 2024 hosted in Los Angeles, where we will explore the theme of “Resilience and Adaption”.
Apply to speak here
Sample quests
Disco Shark Quest: Fans will be asked to find a QR code hidden around the Yuma tent, & a limited number per day will be able to collect a Stamp that unlocks a limited-edition, physical Disco Shark collectible that, when tapped with a smartphone, unlocks access to an exclusive, unreleased Eli & fur song. This piece is made in partnership with Smart Vinyl, a new format of physical music that allows fans to unlock album experiences with their phones and artist-branded collectibles.
AMEX Quest: Fans will learn about this Quest prior to the festival via Coachella’s Quests UI, Discord and WhatsApp channels; Once this Quest unlocks on April 11, a limited number of 25 fans/day will be invited to claim the AMEX stamp which will grant access to a VIP lounge area within the AMEX activation.
Quest Hideaway: This Quest will take place within the on-site Quests Hideaway activation, powered by Avalanche. In this scavenger hunt style Quest, fans will be asked to find QR codes hidden around the activation to unlock rewards.
How it works
Coachella Quests harnesses Web3 to broaden the festival ex …nnDiscussion:nn” ai_name=”RocketNews AI: ” start_sentence=”Can I tell you more about this article?” text_input_placeholder=”Type ‘Yes'”]