Join us in Atlanta on April 10th and explore the landscape of security workforce. We will explore the vision, benefits, and use cases of AI for security teams. Request an invite here.
When Microsoft announced Bing would be infused with OpenAI’s technology, businesses began complaining about the potential loss of web traffic. What about all the effort put into Search Engine Optimization (SEO)? Google‘s entrance into the space with its Search Generative Experience (SGE) only made critics more vocal. However, a new study of the AI-first search engine Perplexity suggests that those fears may be overblown.
“It’s a very exciting time in what’s happening around AI and search,” Jim Yu, chief executive of the enterprise SEO platform BrightEdge, told VentureBeat. “For the past couple of decades, the search model has incrementally evolved. Now, there’s a big change: search is fundamentally disrupted with new AI models.”
Yu’s company has spent time parsing through a database of queries run through Perplexity, analyzing the results to understand the future of search and what it means for consumers and companies. According to their research, Perplexity referral traffic from its search engine to brand websites has grown 40% month-over-month since January. In addition, 60% of its citations match the top 10 organic Google results, meaning that those using Perplexity are shown similar and relevant answers to queries like they would get when using traditional search.
‘Beginning of an opening’ to Google’s crown
Yu explains that companies still need to invest in SEO, regardless of whether or not AI is involved. But in an AI era, credibility will be key to having a site be often cited in responses. “If you rank well today, you’re off to a head start,” Yu says. But instead of focusing on optimizing individual pages, think bigger. “Sharpen your focus. What topics do you have the right to win in?” he asks.
VB Event
The AI Impact Tour – Atlanta
Continuing our tour, we’re headed to Atlanta for the AI Impact Tour stop on April 10th. This exclusive, invite-only event, in partnership with Microsoft, will feature discussions on how generative AI is transforming the security workforce. Space is limited, so request an invite …
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Join us in Atlanta on April 10th and explore the landscape of security workforce. We will explore the vision, benefits, and use cases of AI for security teams. Request an invite here.
When Microsoft announced Bing would be infused with OpenAI’s technology, businesses began complaining about the potential loss of web traffic. What about all the effort put into Search Engine Optimization (SEO)? Google‘s entrance into the space with its Search Generative Experience (SGE) only made critics more vocal. However, a new study of the AI-first search engine Perplexity suggests that those fears may be overblown.
“It’s a very exciting time in what’s happening around AI and search,” Jim Yu, chief executive of the enterprise SEO platform BrightEdge, told VentureBeat. “For the past couple of decades, the search model has incrementally evolved. Now, there’s a big change: search is fundamentally disrupted with new AI models.”
Yu’s company has spent time parsing through a database of queries run through Perplexity, analyzing the results to understand the future of search and what it means for consumers and companies. According to their research, Perplexity referral traffic from its search engine to brand websites has grown 40% month-over-month since January. In addition, 60% of its citations match the top 10 organic Google results, meaning that those using Perplexity are shown similar and relevant answers to queries like they would get when using traditional search.
‘Beginning of an opening’ to Google’s crown
Yu explains that companies still need to invest in SEO, regardless of whether or not AI is involved. But in an AI era, credibility will be key to having a site be often cited in responses. “If you rank well today, you’re off to a head start,” Yu says. But instead of focusing on optimizing individual pages, think bigger. “Sharpen your focus. What topics do you have the right to win in?” he asks.
VB Event
The AI Impact Tour – Atlanta
Continuing our tour, we’re headed to Atlanta for the AI Impact Tour stop on April 10th. This exclusive, invite-only event, in partnership with Microsoft, will feature discussions on how generative AI is transforming the security workforce. Space is limited, so request an invite …nnDiscussion:nn” ai_name=”RocketNews AI: ” start_sentence=”Can I tell you more about this article?” text_input_placeholder=”Type ‘Yes'”]