Discover how companies are responsibly integrating AI in production. This invite-only event in SF will explore the intersection of technology and business. Find out how you can attend here.
Apple, Inc. has had a rough year. But maybe it’s deserved?
One of the wealthiest, most lucrative, and valuable (at least in terms of its stock market capitalization) tech companies in the world released its new “spatial computing” headset Vision Pro, an entirely new product category and the first since the Apple Watch in 2015, only for it to kind of fall flat, receiving mixed reviews and allegedly poor sales and declining consumer interest.
Then, Apple got forced by the EU to open up the iPhone to third-party app stores and sued by the U.S. Justice Department for an alleged monopoly over smartphone and smartwatch sales.
Now, this week, less than 24 hours after it held a special event to unveil the new, record-thin (0.20 inch, the thinnest Apple device yet) iPad Pro with M4 chip inside, which the company says is optimized for AI, it is facing a loud and fast-spreading public backlash to one of its new marquee video advertisements promoting the device — a spot called “Crush.”
VB Event
The AI Impact Tour – San Francisco
Join us as we navigate the complexities of responsibly integrating AI in business at the next stop of VB’s AI Impact Tour in San Francisco. Don’t miss out on the chance to gain insights from industry experts, network with like-minded innovators, and explore the future of GenAI with customer experiences and optimize business processes.
Request an invite
Watch the video below
[embedded content]
The video features a giant, industrial hydraulic press machine — a device category famous for appearing in viral videos over the last decade-and-a-half — literally pressing down upon and destroying dozens of other objects and creative instruments, from trumpets to cans of paint. The ad concludes with the press lifting to reveal these objects have somehow been transformed into a new iPad Pro.
The metaphor and messaging is pretty obvious: the iPad Pro can subsume and replace all these older legacy instruments and technologies inside of it, and all in a more portable, sleek, and more powerful form factor than ever before …
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Discover how companies are responsibly integrating AI in production. This invite-only event in SF will explore the intersection of technology and business. Find out how you can attend here.
Apple, Inc. has had a rough year. But maybe it’s deserved?
One of the wealthiest, most lucrative, and valuable (at least in terms of its stock market capitalization) tech companies in the world released its new “spatial computing” headset Vision Pro, an entirely new product category and the first since the Apple Watch in 2015, only for it to kind of fall flat, receiving mixed reviews and allegedly poor sales and declining consumer interest.
Then, Apple got forced by the EU to open up the iPhone to third-party app stores and sued by the U.S. Justice Department for an alleged monopoly over smartphone and smartwatch sales.
Now, this week, less than 24 hours after it held a special event to unveil the new, record-thin (0.20 inch, the thinnest Apple device yet) iPad Pro with M4 chip inside, which the company says is optimized for AI, it is facing a loud and fast-spreading public backlash to one of its new marquee video advertisements promoting the device — a spot called “Crush.”
VB Event
The AI Impact Tour – San Francisco
Join us as we navigate the complexities of responsibly integrating AI in business at the next stop of VB’s AI Impact Tour in San Francisco. Don’t miss out on the chance to gain insights from industry experts, network with like-minded innovators, and explore the future of GenAI with customer experiences and optimize business processes.
Request an invite
Watch the video below
[embedded content]
The video features a giant, industrial hydraulic press machine — a device category famous for appearing in viral videos over the last decade-and-a-half — literally pressing down upon and destroying dozens of other objects and creative instruments, from trumpets to cans of paint. The ad concludes with the press lifting to reveal these objects have somehow been transformed into a new iPad Pro.
The metaphor and messaging is pretty obvious: the iPad Pro can subsume and replace all these older legacy instruments and technologies inside of it, and all in a more portable, sleek, and more powerful form factor than ever before …nnDiscussion:nn” ai_name=”RocketNews AI: ” start_sentence=”Can I tell you more about this article?” text_input_placeholder=”Type ‘Yes'”]