True Fit, the leading AI-driven size and fit personalization platform, is transforming the world of online apparel and footwear shopping through the democratization of its Fashion Genome, particularly in its recent partnership with Shopify.
True Fit’s mission? To decode size and fit using AI for apparel companies and shoppers alike, promising that consumers will find garments and shoes they love in the right fit and size. This not only enhances the consumer experience but also drives significant benefits for retailers, including increased conversion rates, reduced returns and improved customer loyalty.
The recent emergence of big tech companies like Amazon and Google in the fit-technology arena represents a significant shift in the ecommerce landscape. Amazon’s AI Fit Insights Tool, recently announced in January, offers personalized size recommendations based on a wealth of siloed Amazon data, including orders, reviews and returns. Google’s AI-powered sizing tools leverage generative models to simulate clothing on various bodies and skin tones, but doesn’t go as far as offering personal size recommendations.
The recent collaboration between True Fit and Shopify, meanwhile, marks a significant milestone in the fashion industry. True Fit, having previously catered primarily to large enterprise retailers and brands, extended its services to Shopify’s network of merchants in late 2023. Since then, the partnership has witnessed remarkable growth, with adoption …
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True Fit’s mission? To decode size and fit using AI for apparel companies and shoppers alike, promising that consumers will find garments and shoes they love in the right fit and size. This not only enhances the consumer experience but also drives significant benefits for retailers, including increased conversion rates, reduced returns and improved customer loyalty.
The recent emergence of big tech companies like Amazon and Google in the fit-technology arena represents a significant shift in the ecommerce landscape. Amazon’s AI Fit Insights Tool, recently announced in January, offers personalized size recommendations based on a wealth of siloed Amazon data, including orders, reviews and returns. Google’s AI-powered sizing tools leverage generative models to simulate clothing on various bodies and skin tones, but doesn’t go as far as offering personal size recommendations.
The recent collaboration between True Fit and Shopify, meanwhile, marks a significant milestone in the fashion industry. True Fit, having previously catered primarily to large enterprise retailers and brands, extended its services to Shopify’s network of merchants in late 2023. Since then, the partnership has witnessed remarkable growth, with adoption …nnDiscussion:nn” ai_name=”RocketNews AI: ” start_sentence=”Can I tell you more about this article?” text_input_placeholder=”Type ‘Yes'”]