A renaissance in Western styles can boost stocks that specialize in denim, according to TD Cowen. Analyst Oliver Chen hailed the jean-fabric category as a strong performer that should be able to keep up momentum through at least the end of 2024. While positive on stocks across the space, he specifically pointed to Boot Barn , Levi Strauss and Ralph Lauren as key plays on the trend. “We see the recent momentum in the denim category as sustainable in the near to medium term,” Chen wrote to clients Wednesday. “Our experts highlighted the continued growth of the Western fashion cycle likely until at least the end of the year until 1Q25.” Chen highlighted trends around head-to-toe denim dressing and artisanal garments, which can drive higher spending in the category. This comes as the broader Western style — of which denim has typically been considered a centerpiece — has garnered popularity through its association with music icons and a Louis Vuitton line that debuted earlier this year. Specifically, the look won attention as attendees of Taylor Swift’s high-flying Eras tour emulated “The Tortured Poets Department” singer’s early days in the country genre. It got another boost from fellow popstar Beyoncé’s “Cowboy Carter,” the chart-topping country album released earlier this year. But a key risk to the trend is if customers are still willing to spend on the look amid …
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[mwai_chat context=”Let’s have a discussion about this article:nnA renaissance in Western styles can boost stocks that specialize in denim, according to TD Cowen. Analyst Oliver Chen hailed the jean-fabric category as a strong performer that should be able to keep up momentum through at least the end of 2024. While positive on stocks across the space, he specifically pointed to Boot Barn , Levi Strauss and Ralph Lauren as key plays on the trend. “We see the recent momentum in the denim category as sustainable in the near to medium term,” Chen wrote to clients Wednesday. “Our experts highlighted the continued growth of the Western fashion cycle likely until at least the end of the year until 1Q25.” Chen highlighted trends around head-to-toe denim dressing and artisanal garments, which can drive higher spending in the category. This comes as the broader Western style — of which denim has typically been considered a centerpiece — has garnered popularity through its association with music icons and a Louis Vuitton line that debuted earlier this year. Specifically, the look won attention as attendees of Taylor Swift’s high-flying Eras tour emulated “The Tortured Poets Department” singer’s early days in the country genre. It got another boost from fellow popstar Beyoncé’s “Cowboy Carter,” the chart-topping country album released earlier this year. But a key risk to the trend is if customers are still willing to spend on the look amid …nnDiscussion:nn” ai_name=”RocketNews AI: ” start_sentence=”Can I tell you more about this article?” text_input_placeholder=”Type ‘Yes'”]
