Forget about prompt engineering, Typeface Arc uses AI agent approach to power marketing campaigns

by | May 8, 2024 | Technology

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In the generative AI era, organizations have generally been using prompts at each step of a content generation process. AI startup Typeface thinks there is a better way.

The San Francisco based startup launched in 2023, with a goal of enabling highly customized, on-brand generative AI content. Typeface has built out integrations with multiple vendors including Microsoft and Google for its technology, to help organizations with marketing workflows. 

Today the company is going a step further with the launch of its Typeface Arc technology. The vision behind Typeface Arc is to enable a user to state a high-level marketing objective and then have the system automatically plan and generate all the assets. Those assets could include emails, images and notifications that are all connected to execute a true connected story arc to engage customers.

“It’s not that exciting to sit there typing one prompt at a time and generate one image or one text paragraph,” Abhay Parasnis, CEO of Typeface told VentureBeat. “The novelty wears off pretty quickly.”

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The AI Impact Tour – San Francisco

Join us as we navigate the complexities of responsibly integrating AI in business at the next stop of VB’s AI Impact Tour in San Francisco. Don’t miss out on the chance to gain insights from industry experts, network with like-minded innovators, and explore the future of GenAI with customer experiences and optimize business processes.

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The holy grail of marketing is user personalization

Parasnis …

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Discover how companies are responsibly integrating AI in production. This invite-only event in SF will explore the intersection of technology and business. Find out how you can attend here.

In the generative AI era, organizations have generally been using prompts at each step of a content generation process. AI startup Typeface thinks there is a better way.

The San Francisco based startup launched in 2023, with a goal of enabling highly customized, on-brand generative AI content. Typeface has built out integrations with multiple vendors including Microsoft and Google for its technology, to help organizations with marketing workflows. 

Today the company is going a step further with the launch of its Typeface Arc technology. The vision behind Typeface Arc is to enable a user to state a high-level marketing objective and then have the system automatically plan and generate all the assets. Those assets could include emails, images and notifications that are all connected to execute a true connected story arc to engage customers.

“It’s not that exciting to sit there typing one prompt at a time and generate one image or one text paragraph,” Abhay Parasnis, CEO of Typeface told VentureBeat. “The novelty wears off pretty quickly.”

VB Event
The AI Impact Tour – San Francisco

Join us as we navigate the complexities of responsibly integrating AI in business at the next stop of VB’s AI Impact Tour in San Francisco. Don’t miss out on the chance to gain insights from industry experts, network with like-minded innovators, and explore the future of GenAI with customer experiences and optimize business processes.

Request an invite

The holy grail of marketing is user personalization

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