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More and more publishers are turning to web stores and other direct-to-consumer (D2C) models in today’s games. And at GamesBeat Summit 2024, Discord SVP of product Peter Sellis and Coda chief operating officer Rick Phillips talked about how companies can effectively use D2C strategies in their own products.
GamesBeat lead writer Dean Takahashi brought up the current downturn in the industry and the need for new sources of revenue. He asked the panelists if this is leading to a new era of D2C monetization. Sellis said that Discord has been so successful in D2C because they focus on making the free product (creating servers to chat and message with friends) as great as possible, and then try to add value to that experience with its paid Nitro subscriptions.
The only problem was that Discord had to constantly decide whether or not any new features it developed should be added to the free version of the platform or to Nitro.
To address this, Discord expanded its monetization offerings earlier this year with sponsored Quests (rewarding players with in-game items for playing games) and cosmetics in the Discord Shop. Developers provide content for both Quest awards and Shop items, and in turn, Discord splits the profits with them.
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“I do think D2C in particular is in a little bit of a renaissance and people are incorporating it in their portfolios,” said Sellis. “But you want exactly that — you want a pretty broad-based portfolio, otherwise you’re stuck making some very linear optimization decisions that can be sub-optimal for the consumer.”
Coda works with developers and publishers to create and manage new sources of monetization (like alternative payment methods and in-app web stores). But prior to joining Coda, Phillips worked in development for 12 years and he emphasized how important it is to have a balanced …
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GamesBeat is excited to partner with Lil Snack to have customized games just for our audience! We know as gamers ourselves, this is an exciting way to engage through play with the GamesBeat content you have already come to love. Start playing games here.
More and more publishers are turning to web stores and other direct-to-consumer (D2C) models in today’s games. And at GamesBeat Summit 2024, Discord SVP of product Peter Sellis and Coda chief operating officer Rick Phillips talked about how companies can effectively use D2C strategies in their own products.
GamesBeat lead writer Dean Takahashi brought up the current downturn in the industry and the need for new sources of revenue. He asked the panelists if this is leading to a new era of D2C monetization. Sellis said that Discord has been so successful in D2C because they focus on making the free product (creating servers to chat and message with friends) as great as possible, and then try to add value to that experience with its paid Nitro subscriptions.
The only problem was that Discord had to constantly decide whether or not any new features it developed should be added to the free version of the platform or to Nitro.
To address this, Discord expanded its monetization offerings earlier this year with sponsored Quests (rewarding players with in-game items for playing games) and cosmetics in the Discord Shop. Developers provide content for both Quest awards and Shop items, and in turn, Discord splits the profits with them.
GB Event
Countdown to GamesBeat Summit
Secure your spot now and join us in LA for an unforgettable two days experience exploring the theme of resilience and adaptation. Register today to guarantee your seat!
Register Here
“I do think D2C in particular is in a little bit of a renaissance and people are incorporating it in their portfolios,” said Sellis. “But you want exactly that — you want a pretty broad-based portfolio, otherwise you’re stuck making some very linear optimization decisions that can be sub-optimal for the consumer.”
Coda works with developers and publishers to create and manage new sources of monetization (like alternative payment methods and in-app web stores). But prior to joining Coda, Phillips worked in development for 12 years and he emphasized how important it is to have a balanced …nnDiscussion:nn” ai_name=”RocketNews AI: ” start_sentence=”Can I tell you more about this article?” text_input_placeholder=”Type ‘Yes'”]