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On the heels of completing its acquisition of FaZe Clan, GameSquare announced plans to spin off the brand’s creators and non-esports assets into FaZe Media. The gaming conglomerate backed by Jerry Jones and the Goff family will still own a majority of FaZe Media. However, Matt Kalish, CEO and President of DraftKings, will own a minority stake thanks to a new $11 million investment.
Critically, FaZe Media plans to return creative control to the personalities that built the brand in the first place. Richard “FaZe Banks” Bengston, one of FaZe Clan’s founders will lead the brand new creator-led IP and media company.
“Grateful for the opportunity at a genuine reset with FaZe Clan. Anyone that’s actually tapped in can agree, this was long overdue. We’ve prioritized pretty much exclusively on creating a fun environment that we (as FaZe members) can find passion in, be excited about, look forward to. Do things we find interesting, exploring opportunities in content we feel are important/relevant to our culture/community. Partnering with Matt Kalish & GameSquare has proven paramount in this vision coming to fruition,” said Bengston in a statement.
FaZe Media plans to refresh its roster of creator talent and continue developing content for gaming fans. Moreover, FaZe Media looks to expand the reach and value of its brand. The company will explore new licensing and sponsorship opportunities as well as develop its own products, merchandise and events.
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FaZe Media also launches with significant financial and advisory support from Matt Kalish, CEO and President of DraftKings. Kalish has invested $11 million into FaZe Media and will serve on the Frisco, Texas-based company’s board.
“My investment in FaZe Media and decision to join its board is a vote of confid …
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Join gaming leaders live this May 20-21 in Los Angeles to examine the strategies needed to adapt and excel in an ever evolving landscape, featuring insights from leading voices and thought leaders in the industry. Register here.
On the heels of completing its acquisition of FaZe Clan, GameSquare announced plans to spin off the brand’s creators and non-esports assets into FaZe Media. The gaming conglomerate backed by Jerry Jones and the Goff family will still own a majority of FaZe Media. However, Matt Kalish, CEO and President of DraftKings, will own a minority stake thanks to a new $11 million investment.
Critically, FaZe Media plans to return creative control to the personalities that built the brand in the first place. Richard “FaZe Banks” Bengston, one of FaZe Clan’s founders will lead the brand new creator-led IP and media company.
“Grateful for the opportunity at a genuine reset with FaZe Clan. Anyone that’s actually tapped in can agree, this was long overdue. We’ve prioritized pretty much exclusively on creating a fun environment that we (as FaZe members) can find passion in, be excited about, look forward to. Do things we find interesting, exploring opportunities in content we feel are important/relevant to our culture/community. Partnering with Matt Kalish & GameSquare has proven paramount in this vision coming to fruition,” said Bengston in a statement.
FaZe Media plans to refresh its roster of creator talent and continue developing content for gaming fans. Moreover, FaZe Media looks to expand the reach and value of its brand. The company will explore new licensing and sponsorship opportunities as well as develop its own products, merchandise and events.
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Countdown to GamesBeat Summit
Secure your spot now and join us in LA for an unforgettable two days experience exploring the theme of resilience and adaptation. Register today to guarantee your seat!
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FaZe Media also launches with significant financial and advisory support from Matt Kalish, CEO and President of DraftKings. Kalish has invested $11 million into FaZe Media and will serve on the Frisco, Texas-based company’s board.
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