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Jace Hall, the CEO of Twin Galaxies, has a big idea to bring attention to gamers and their achievements. I wrote a small story about it but Hall didn’t feel like it captured the essence of that big idea.
So he talked to me and took me down the rabbit hole of this idea. At Twin Galaxies, in partnership with a startup called Thece, he will help non-gaming brands build games that celebrate and reward ordinary gamers who excel at something that is almost like a hobby.
It’s more than just creating a new kind of esports or turning gamers into celebrity streamers, Hall said. We chatted and he convinced me to let him come speak about it at our GamesBeat Summit 2024 event, which takes place Monday and Tuesday at the Marina del Rey Marriott in Los Angeles. (You can use this code for a 25% discount: gbs24dean25). You can hear him out.
“I will argue, is a revolutionary, quiet industry disrupter. And I only say that just because of the feedback we’re getting from the potential client base,” Hall said in an interview with me. “This is significant.”
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And that’s where ScottsMiracle-Gro, the fertilizer and soil company in Columbus, Ohio, and Thece come into the picture. They’re trying to demonstrate the power of this idea with a simple contest where participants can win free Miracle-Gro Organic Raised Bed & Garden Soil and bring virtual farms to life. Twin Galaxies, which has referee technology like anti-cheat, will adjudicate the results and figure out who the winners are in this gardening game.
Miracle-Gro has issued its gaming challenge.
For Hall, this is a humble restart. But he’s been here before at the start of companies like Monolith, which went on to be acquired by Warner Bros. and produce games like Middle-earth: Shadow of Mordor. He also cofounded HiDef, which was an attempt to do a new kind of music game. That one didn’t emerge.
Still, he hopes this humble virtual farming game will prove out the model, showing that a new kind of game and tournament competition can be built around just about any kind of brand or subject, using related games that set up a challenge among the superfans..
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Join gaming leaders live this May 20-21 in Los Angeles to examine the strategies needed to adapt and excel in an ever evolving landscape, featuring insights from leading voices and thought leaders in the industry. Register here.
Jace Hall, the CEO of Twin Galaxies, has a big idea to bring attention to gamers and their achievements. I wrote a small story about it but Hall didn’t feel like it captured the essence of that big idea.
So he talked to me and took me down the rabbit hole of this idea. At Twin Galaxies, in partnership with a startup called Thece, he will help non-gaming brands build games that celebrate and reward ordinary gamers who excel at something that is almost like a hobby.
It’s more than just creating a new kind of esports or turning gamers into celebrity streamers, Hall said. We chatted and he convinced me to let him come speak about it at our GamesBeat Summit 2024 event, which takes place Monday and Tuesday at the Marina del Rey Marriott in Los Angeles. (You can use this code for a 25% discount: gbs24dean25). You can hear him out.
“I will argue, is a revolutionary, quiet industry disrupter. And I only say that just because of the feedback we’re getting from the potential client base,” Hall said in an interview with me. “This is significant.”
GB Event
Countdown to GamesBeat Summit
Secure your spot now and join us in LA for an unforgettable two days experience exploring the theme of resilience and adaptation. Register today to guarantee your seat!
Register Here
And that’s where ScottsMiracle-Gro, the fertilizer and soil company in Columbus, Ohio, and Thece come into the picture. They’re trying to demonstrate the power of this idea with a simple contest where participants can win free Miracle-Gro Organic Raised Bed & Garden Soil and bring virtual farms to life. Twin Galaxies, which has referee technology like anti-cheat, will adjudicate the results and figure out who the winners are in this gardening game.
Miracle-Gro has issued its gaming challenge.
For Hall, this is a humble restart. But he’s been here before at the start of companies like Monolith, which went on to be acquired by Warner Bros. and produce games like Middle-earth: Shadow of Mordor. He also cofounded HiDef, which was an attempt to do a new kind of music game. That one didn’t emerge.
Still, he hopes this humble virtual farming game will prove out the model, showing that a new kind of game and tournament competition can be built around just about any kind of brand or subject, using related games that set up a challenge among the superfans..
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