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Mattel announced a multi-year strategic partnership with family game publisher Outright Games to make three console and PC games.
The partnership begins with three new games for all consoles and PC slated for release before the end of this year: Matchbox Driving Adventures, Monster High: Skulltimate Secrets, and Barbie: Project Friendship, said Mike DeLaet, global head of digital gaming at Mattel, in an interview with GamesBeat.
Mattel’s partnership with Outright Games underscores its strategy to deepen engagement in the digital games sector, leveraging iconic brands to create compelling experiences for a global market.
In 2023, Mattel Digital Games achieved a significant milestone, reaching 48 million monthly active players, driven by successes such as Barbie DreamHouse Tycoon and Hot Wheels Unleashed 2: Turbocharged. As Mattel nears its 80th anniversary, the company is poised to expand its digital footprint by introducing more games across more platforms, resonating with fans of all ages.
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“Mattel is moving full steam ahead in its commitment to delivering fun, innovative digital gaming experiences that will broaden the universe of its many beloved franchises for fans worldwide,” said DeLaet. “A critical component of this strategy is choosing the right partners, which is why we’re very pleased to announce this multiyear partnership with Outright Games.”
Stephanie Malham, managing director at Outright Games, echoes the enthusiasm.
“At Outright Games we pride ourselves in expanding the worlds of iconic IPs into cherished video games — working with Mattel offers a fantastic opportunity to merge our combined expertise to create engaging and accessible new video games with Mattel’s beloved global franchises,” Malham said. “We are so excited to see this relationship evolve as we move forward to bring Barbie, Monster Hig …
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GamesBeat is excited to partner with Lil Snack to have customized games just for our audience! We know as gamers ourselves, this is an exciting way to engage through play with the GamesBeat content you have already come to love. Start playing games here.
Mattel announced a multi-year strategic partnership with family game publisher Outright Games to make three console and PC games.
The partnership begins with three new games for all consoles and PC slated for release before the end of this year: Matchbox Driving Adventures, Monster High: Skulltimate Secrets, and Barbie: Project Friendship, said Mike DeLaet, global head of digital gaming at Mattel, in an interview with GamesBeat.
Mattel’s partnership with Outright Games underscores its strategy to deepen engagement in the digital games sector, leveraging iconic brands to create compelling experiences for a global market.
In 2023, Mattel Digital Games achieved a significant milestone, reaching 48 million monthly active players, driven by successes such as Barbie DreamHouse Tycoon and Hot Wheels Unleashed 2: Turbocharged. As Mattel nears its 80th anniversary, the company is poised to expand its digital footprint by introducing more games across more platforms, resonating with fans of all ages.
GB Event
Countdown to GamesBeat Summit
Secure your spot now and join us in LA for an unforgettable two days experience exploring the theme of resilience and adaptation. Register today to guarantee your seat!
Register Here
“Mattel is moving full steam ahead in its commitment to delivering fun, innovative digital gaming experiences that will broaden the universe of its many beloved franchises for fans worldwide,” said DeLaet. “A critical component of this strategy is choosing the right partners, which is why we’re very pleased to announce this multiyear partnership with Outright Games.”
Stephanie Malham, managing director at Outright Games, echoes the enthusiasm.
“At Outright Games we pride ourselves in expanding the worlds of iconic IPs into cherished video games — working with Mattel offers a fantastic opportunity to merge our combined expertise to create engaging and accessible new video games with Mattel’s beloved global franchises,” Malham said. “We are so excited to see this relationship evolve as we move forward to bring Barbie, Monster Hig …nnDiscussion:nn” ai_name=”RocketNews AI: ” start_sentence=”Can I tell you more about this article?” text_input_placeholder=”Type ‘Yes'”]