Presented by Sendbird
Teams across the organization — from marketing through to operations and customer support — must communicate effectively with customers to nurture strong relationships. In this VB Spotlight, learn how in-app messaging bridges the gap by centralizing communication and enabling a unified experience based on user behavior to maximize delivery, open rates and conversions.
Watch free on demand here.
Today consumers are inundated with information from every direction, and companies have to work hard to stand out from the flood of communication and connect with their customers. What’s emerged as a top concern for users, says Carrie Sumlin, executive director of digital product and experience at Ally Financial, is a lack of ownership over the ways companies try to connect with them.
“Customers want to control what you’re talking to them about, how you’re talking to them,” she says, “and they really want to make sure that what you’re providing them is relevant and actionable.”
Along with that, customers have become accustomed to chatting with one another through private groups and large communities like Reddit, says Shailesh Nalawadi, head of product at Sendbird.
“They really want to be able to maintain that same experience when interacting with brands,” he explains. “So, they want to message and talk to brands using the brand’s applications, and at the same time, use some of the more traditional channels such as WhatsApp, iMessage, SMS and so on. It’s the ability to have that conversa …
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Teams across the organization — from marketing through to operations and customer support — must communicate effectively with customers to nurture strong relationships. In this VB Spotlight, learn how in-app messaging bridges the gap by centralizing communication and enabling a unified experience based on user behavior to maximize delivery, open rates and conversions.
Watch free on demand here.
Today consumers are inundated with information from every direction, and companies have to work hard to stand out from the flood of communication and connect with their customers. What’s emerged as a top concern for users, says Carrie Sumlin, executive director of digital product and experience at Ally Financial, is a lack of ownership over the ways companies try to connect with them.
“Customers want to control what you’re talking to them about, how you’re talking to them,” she says, “and they really want to make sure that what you’re providing them is relevant and actionable.”
Along with that, customers have become accustomed to chatting with one another through private groups and large communities like Reddit, says Shailesh Nalawadi, head of product at Sendbird.
“They really want to be able to maintain that same experience when interacting with brands,” he explains. “So, they want to message and talk to brands using the brand’s applications, and at the same time, use some of the more traditional channels such as WhatsApp, iMessage, SMS and so on. It’s the ability to have that conversa …nnDiscussion:nn” ai_name=”RocketNews AI: ” start_sentence=”Can I tell you more about this article?” text_input_placeholder=”Type ‘Yes'”]