Brock Purdy #13 of the San Francisco 49ers prepares to take a snap in the first quarter against the Kansas City Chiefs0 during Super Bowl LVIII at Allegiant Stadium on February 11, 2024 in Las Vegas, Nevada. Michael Reaves | Getty ImagesMedia giants relied on sports last year when they had to woo advertisers during the Upfronts meeting week at a time when a Hollywood strike and cost cutting bit into their content and star power.This year, while stars once again graced the stages following the end of the strikes, the presentations still leaned more on sports than scripted shows.The hangover from last year’s work pause meant some media companies had fewer series and movies to highlight during their presentations. Cost cutting from companies including Disney and Warner Bros. Discovery didn’t help matters.Live sports remained the darling of the Upfront meetings, as it still beckons the biggest audiences, and, therefore, the most advertising dollars.”I think [the companies] benefited in terms of earnings during the strike. And I think there was hesitance to ramp up because of all the issues of trying to understand how content expenditure was really driving return,” said Tom Rogers, Oorbit Gaming and Entertainment executive chairman and former NBC Cable president.”There used to be this kind of automatic, where you put out a certain amount of programs for the new season and it was relatively formulaic without much sense of being able to understand how content drove profitability,” he added.He noted two key issues for the traditional media companies: the decline of traditional TV and the increasing fees companies have to pay to air live sports.”If you’re going to maintain a reduced level of content spending, by definition, that means your entertainment programming has to be reduced,” Rogers said.Light on entertainmentA scene from Marvel’s Daredevil season 3 on Netflix Source: NetflixDisney played up trailers for the upcoming Disney+ series “Agatha All Along” and “Daredevil: Born Again,” but for its cable network FX, only highlighted the next season of the popular series “The Bear,” which also streams on Hulu. The company also announced the “Golden Bachelorette,” the next installment in the popular reality series on broadcast network ABC.Warner Bros. Discovery put series like “House of the Dragon” and “And Just Like That” — both spinoffs of HBO series — front and center.”A strong content slate — be it sports or entertainment — is only one piece of the puzzle, however,” said Amy Leifer, chief advertising sales officer at DIRECTV Advertising. “With the explosive growth of [ad-supported streaming], the modern TV experience is as dependent on cont …
Article Attribution | Read More at Article Source
[mwai_chat context=”Let’s have a discussion about this article:nnBrock Purdy #13 of the San Francisco 49ers prepares to take a snap in the first quarter against the Kansas City Chiefs0 during Super Bowl LVIII at Allegiant Stadium on February 11, 2024 in Las Vegas, Nevada. Michael Reaves | Getty ImagesMedia giants relied on sports last year when they had to woo advertisers during the Upfronts meeting week at a time when a Hollywood strike and cost cutting bit into their content and star power.This year, while stars once again graced the stages following the end of the strikes, the presentations still leaned more on sports than scripted shows.The hangover from last year’s work pause meant some media companies had fewer series and movies to highlight during their presentations. Cost cutting from companies including Disney and Warner Bros. Discovery didn’t help matters.Live sports remained the darling of the Upfront meetings, as it still beckons the biggest audiences, and, therefore, the most advertising dollars.”I think [the companies] benefited in terms of earnings during the strike. And I think there was hesitance to ramp up because of all the issues of trying to understand how content expenditure was really driving return,” said Tom Rogers, Oorbit Gaming and Entertainment executive chairman and former NBC Cable president.”There used to be this kind of automatic, where you put out a certain amount of programs for the new season and it was relatively formulaic without much sense of being able to understand how content drove profitability,” he added.He noted two key issues for the traditional media companies: the decline of traditional TV and the increasing fees companies have to pay to air live sports.”If you’re going to maintain a reduced level of content spending, by definition, that means your entertainment programming has to be reduced,” Rogers said.Light on entertainmentA scene from Marvel’s Daredevil season 3 on Netflix Source: NetflixDisney played up trailers for the upcoming Disney+ series “Agatha All Along” and “Daredevil: Born Again,” but for its cable network FX, only highlighted the next season of the popular series “The Bear,” which also streams on Hulu. The company also announced the “Golden Bachelorette,” the next installment in the popular reality series on broadcast network ABC.Warner Bros. Discovery put series like “House of the Dragon” and “And Just Like That” — both spinoffs of HBO series — front and center.”A strong content slate — be it sports or entertainment — is only one piece of the puzzle, however,” said Amy Leifer, chief advertising sales officer at DIRECTV Advertising. “With the explosive growth of [ad-supported streaming], the modern TV experience is as dependent on cont …nnDiscussion:nn” ai_name=”RocketNews AI: ” start_sentence=”Can I tell you more about this article?” text_input_placeholder=”Type ‘Yes'”]
