Discover how companies are responsibly integrating AI in production. This invite-only event in SF will explore the intersection of technology and business. Find out how you can attend here.
Meta is bringing full image and text generation to its Advantage+ offering, enabling advertisers to create compelling and creative ads rapidly. It’s another step by the company to automate certain parts of the ad creation process, which Meta believes will free up resources and improve ad performance. These new capabilities will be available globally later this year.
“For the first time, you can create full image variations inspired by your original ad creative and with text overlay capabilities,” John Hegeman, Meta’s head of monetization, said during a press conference. “Imagine you are promoting your coffee business by advertising a fragrant cup of coffee. Our generated AI will be able to create variations of your ad creative, including scenery that embodies a lush farm and also provide adjustments to the coffee cup to offer you more creative options to choose from.”
Besides generating an image through the use of a prompt a la Midjourney, Adobe Firefly or OpenAI’s DALL-E, advertisers can apply text on top of the image, choosing from one of a dozen popular font typefaces. There’s even an option to repurpose created images so the creative will suit different aspect ratios—something Meta rolled out in October with Instagram.
Advertisers will be able to utilize Meta’s AI to help craft impactful headlines and body copy for their advertisements. The company shared that it is also actively testing the ability to have the generated text reflect the advertiser’s brand voice and tone.
VB Event
The AI Impact Tour – San Francisco
Join us as we navigate the complexities of responsibly integrating AI in business at the next stop of VB’s AI Impact Tour in San Francisco. Don’t miss out on the chance to gain …
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Discover how companies are responsibly integrating AI in production. This invite-only event in SF will explore the intersection of technology and business. Find out how you can attend here.
Meta is bringing full image and text generation to its Advantage+ offering, enabling advertisers to create compelling and creative ads rapidly. It’s another step by the company to automate certain parts of the ad creation process, which Meta believes will free up resources and improve ad performance. These new capabilities will be available globally later this year.
“For the first time, you can create full image variations inspired by your original ad creative and with text overlay capabilities,” John Hegeman, Meta’s head of monetization, said during a press conference. “Imagine you are promoting your coffee business by advertising a fragrant cup of coffee. Our generated AI will be able to create variations of your ad creative, including scenery that embodies a lush farm and also provide adjustments to the coffee cup to offer you more creative options to choose from.”
Besides generating an image through the use of a prompt a la Midjourney, Adobe Firefly or OpenAI’s DALL-E, advertisers can apply text on top of the image, choosing from one of a dozen popular font typefaces. There’s even an option to repurpose created images so the creative will suit different aspect ratios—something Meta rolled out in October with Instagram.
Advertisers will be able to utilize Meta’s AI to help craft impactful headlines and body copy for their advertisements. The company shared that it is also actively testing the ability to have the generated text reflect the advertiser’s brand voice and tone.
VB Event
The AI Impact Tour – San Francisco
Join us as we navigate the complexities of responsibly integrating AI in business at the next stop of VB’s AI Impact Tour in San Francisco. Don’t miss out on the chance to gain …nnDiscussion:nn” ai_name=”RocketNews AI: ” start_sentence=”Can I tell you more about this article?” text_input_placeholder=”Type ‘Yes'”]