Discover how companies are responsibly integrating AI in production. This invite-only event in SF will explore the intersection of technology and business. Find out how you can attend here.
One of several big announcements made by generative AI unicorn OpenAI today is that it is joining the “steering committee” of a trade group called the Coalition for Content Provenance and Authenticity (C2PA), founded back in February 2021 by Microsoft and Adobe (including Arm, BBC, Intel, and Truepic among its inaugural members).
Why? OpenAI says it is doing this to “help people verify the tools used for creating or editing many kinds of digital content” and to create “new technology that specifically helps people identify content created by our own tools.”
In other words: OpenAI wants to work with other companies in this space, including its rivals, to develop tools and tech for labeling AI-generated images, videos, and other content — allowing viewers to trace them back to their source and to avoid confusing them for real world footage and photographs.
What is C2PA and what does it do?
The C2PA organization, which operates under the non-profit Joint Development Foundation, is dedicated to “develop[ing] technical specifications for establishing content provenance and authenticity.”
VB Event
The AI Impact Tour – San Francisco
Join us as we navigate the complexities of responsibly integrating AI in business at the next stop of VB’s AI Impact Tour in San Francisco. Don’t miss out on the chance to gain insights from industry experts, network with like-minded innovators, and explore the future of GenAI with customer experiences and optimize business processes.
Request an invite
In the three and a half-years since its launch, other big names in tech and AI inclu …
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Discover how companies are responsibly integrating AI in production. This invite-only event in SF will explore the intersection of technology and business. Find out how you can attend here.
One of several big announcements made by generative AI unicorn OpenAI today is that it is joining the “steering committee” of a trade group called the Coalition for Content Provenance and Authenticity (C2PA), founded back in February 2021 by Microsoft and Adobe (including Arm, BBC, Intel, and Truepic among its inaugural members).
Why? OpenAI says it is doing this to “help people verify the tools used for creating or editing many kinds of digital content” and to create “new technology that specifically helps people identify content created by our own tools.”
In other words: OpenAI wants to work with other companies in this space, including its rivals, to develop tools and tech for labeling AI-generated images, videos, and other content — allowing viewers to trace them back to their source and to avoid confusing them for real world footage and photographs.
What is C2PA and what does it do?
The C2PA organization, which operates under the non-profit Joint Development Foundation, is dedicated to “develop[ing] technical specifications for establishing content provenance and authenticity.”
VB Event
The AI Impact Tour – San Francisco
Join us as we navigate the complexities of responsibly integrating AI in business at the next stop of VB’s AI Impact Tour in San Francisco. Don’t miss out on the chance to gain insights from industry experts, network with like-minded innovators, and explore the future of GenAI with customer experiences and optimize business processes.
Request an invite
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