Star Wars Lego models are seen at the Bricks & Figs museum in Krakow, Poland, on April 15, 2023.Anadolu | Anadolu | Getty ImagesIf you are a Star Wars fan, Jens Kronvold Frederiksen may have crafted your childhood.A design director at the Denmark-based Lego company, he has spent the past 25 years creating Lego Star Wars sets.”I went to my boss and said, ‘Hey, you need me on this product line,'” Frederiksen told CNBC. “For me, it was just like a dream come true. Star Wars and Lego together, two things I love.”Frederiksen is not the only one. Since 1999, fans have rallied around the license, scooping up everything from Darth Vader mini figure keychains to $850 Millennium Falcon sets featuring more than 7,500 pieces. The brand has also grown to include half a dozen video games and a slew of animated content on Disney+. It also now has its own home on Epic Games’ popular online game platform Fortnite.The Star Wars license was the first of its kind for Lego, which had never created an official product line tied to licensed intellectual property before. In fact, the Jar Jar Binks mini figure was the first ever to feature a custom head sculpt instead of one of Lego’s iconic round faces, Frederiksen said.Now, Lego Star Wars has become a blueprint for the company’s other brand deals — think Harry Potter, Batman and Marvel’s Avengers.”We were creating themes, but we weren’t always necessarily connecting those with the deeper story,” said Jill Wilfert, head of global entertainment partners and content at Lego. “And I think for us really seeing that unlock, and how it really allowed people to open up their imaginations in a different way and express their creativity in a different way, is I think wha …
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[mwai_chat context=”Let’s have a discussion about this article:nnStar Wars Lego models are seen at the Bricks & Figs museum in Krakow, Poland, on April 15, 2023.Anadolu | Anadolu | Getty ImagesIf you are a Star Wars fan, Jens Kronvold Frederiksen may have crafted your childhood.A design director at the Denmark-based Lego company, he has spent the past 25 years creating Lego Star Wars sets.”I went to my boss and said, ‘Hey, you need me on this product line,'” Frederiksen told CNBC. “For me, it was just like a dream come true. Star Wars and Lego together, two things I love.”Frederiksen is not the only one. Since 1999, fans have rallied around the license, scooping up everything from Darth Vader mini figure keychains to $850 Millennium Falcon sets featuring more than 7,500 pieces. The brand has also grown to include half a dozen video games and a slew of animated content on Disney+. It also now has its own home on Epic Games’ popular online game platform Fortnite.The Star Wars license was the first of its kind for Lego, which had never created an official product line tied to licensed intellectual property before. In fact, the Jar Jar Binks mini figure was the first ever to feature a custom head sculpt instead of one of Lego’s iconic round faces, Frederiksen said.Now, Lego Star Wars has become a blueprint for the company’s other brand deals — think Harry Potter, Batman and Marvel’s Avengers.”We were creating themes, but we weren’t always necessarily connecting those with the deeper story,” said Jill Wilfert, head of global entertainment partners and content at Lego. “And I think for us really seeing that unlock, and how it really allowed people to open up their imaginations in a different way and express their creativity in a different way, is I think wha …nnDiscussion:nn” ai_name=”RocketNews AI: ” start_sentence=”Can I tell you more about this article?” text_input_placeholder=”Type ‘Yes'”]
