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Subscrible announced the launch of its game catalog app that offers an ad-free, uninterrupted gaming experience on Apple and Android smartphones.
It is free for gamers to use and addresses the problem that developers frequently lose revenues from poor-quality ads, as they degrade the user experience, and disabling ads does not solve this problem for gamers, said Evgeny Unegovsky, cofounder of Limassol, Cyprus-based Subscrible, in an interview with GamesBeat.
Founded by Unegovsky and former Playrix user acquisition manager, Igor Diev, the game catalog has already gained over 15,000 users.
Subscrible has 15,000 players.
By leveraging a single acquisition to engage users across multiple titles, Subscrible significantly reduces acquisition costs. It’s important to note that while game companies spend nearly $27 billion on user acquisition, only about 10% of this investment is recouped as revenue from game studios, primarily through non-intrusive advertising formats, the company said.
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Subscribe has a partnership with Xsolla, the global video game commerce company. The catalog features games such as Archero, Asphalt, Fantastic Jewel Lost Kingdom, and more. The startup is backed by $300,000 of business angel investments and plans to close a new round of funding within the next few months.
Unlike its competitors Multiscription, Apple Arcade, and Google Play Pass, the game catalog app is free for gamers and operates as an “offerwall” monetization tool within the gaming industry. This approach not only improves the gamer experience by eliminating disruptive ads but also benefits game developers through efficient traffic management, which increases profitability while reducing user acquisition costs, Unegovsky said.
“Intrusive ads, which players universally dislike, make up a small percentage of revenue in quality games,” Unegovsky said. “By cutting acquisition costs by even 20%, we can triple the profit margins for game developers. This approach not only maximizes efficiency but also aligns with consumer preferences for minimal ad interruptions, enhancing overall user satisfaction.”
Subscrible got started in 2020.
The model supports both higher gamer retention and superior revenue outcomes for developers, he said.
Research shows that players typically explore approximately 5.6 games on average, a figure that the company’s metrics consistently support. Users can’t pay for individual ad-disabling solutions for every game, they need a unified solution.
Moreover, 32% of mobile gamers plan to spend less on in-app purchases in 2024, which aggravates the challenge of user retention. These findings prompted the Subscri …
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Join gaming leaders live this May 20-21 in Los Angeles to examine the strategies needed to adapt and excel in an ever evolving landscape, featuring insights from leading voices and thought leaders in the industry. Register here.
Subscrible announced the launch of its game catalog app that offers an ad-free, uninterrupted gaming experience on Apple and Android smartphones.
It is free for gamers to use and addresses the problem that developers frequently lose revenues from poor-quality ads, as they degrade the user experience, and disabling ads does not solve this problem for gamers, said Evgeny Unegovsky, cofounder of Limassol, Cyprus-based Subscrible, in an interview with GamesBeat.
Founded by Unegovsky and former Playrix user acquisition manager, Igor Diev, the game catalog has already gained over 15,000 users.
Subscrible has 15,000 players.
By leveraging a single acquisition to engage users across multiple titles, Subscrible significantly reduces acquisition costs. It’s important to note that while game companies spend nearly $27 billion on user acquisition, only about 10% of this investment is recouped as revenue from game studios, primarily through non-intrusive advertising formats, the company said.
GB Event
Countdown to GamesBeat Summit
Secure your spot now and join us in LA for an unforgettable two days experience exploring the theme of resilience and adaptation. Register today to guarantee your seat!
Register Here
Subscribe has a partnership with Xsolla, the global video game commerce company. The catalog features games such as Archero, Asphalt, Fantastic Jewel Lost Kingdom, and more. The startup is backed by $300,000 of business angel investments and plans to close a new round of funding within the next few months.
Unlike its competitors Multiscription, Apple Arcade, and Google Play Pass, the game catalog app is free for gamers and operates as an “offerwall” monetization tool within the gaming industry. This approach not only improves the gamer experience by eliminating disruptive ads but also benefits game developers through efficient traffic management, which increases profitability while reducing user acquisition costs, Unegovsky said.
“Intrusive ads, which players universally dislike, make up a small percentage of revenue in quality games,” Unegovsky said. “By cutting acquisition costs by even 20%, we can triple the profit margins for game developers. This approach not only maximizes efficiency but also aligns with consumer preferences for minimal ad interruptions, enhancing overall user satisfaction.”
Subscrible got started in 2020.
The model supports both higher gamer retention and superior revenue outcomes for developers, he said.
Research shows that players typically explore approximately 5.6 games on average, a figure that the company’s metrics consistently support. Users can’t pay for individual ad-disabling solutions for every game, they need a unified solution.
Moreover, 32% of mobile gamers plan to spend less on in-app purchases in 2024, which aggravates the challenge of user retention. These findings prompted the Subscri …nnDiscussion:nn” ai_name=”RocketNews AI: ” start_sentence=”Can I tell you more about this article?” text_input_placeholder=”Type ‘Yes'”]