Apple had been among the tech giants most conspicuously absent from — or at least, low-key about — the generative AI craze, at least until today.
At its annual Worldwide Developer Conference (WWDC 2024) in Cupertino, California, the company unveiled its biggest push into generative AI so far: a new service called Apple Intelligence, which will offer a variety of features across Apple devices including Mac computers, iPhones, and iPads.
The service is not an app per se, rather, it is a set of features embedded within other popular apps, from web browser Safari (where you can summarize articles) to Mail (where it can rewrite and suggest grammar improvements) to Photos (auto generate photo albums on specific subjects and topics set to music based on a text prompt) to Messages (where it can create custom AI generated emoji and photos of your contacts, as well as event and group photos).
As with nearly all new Apple announcements of the company’s storied history, the Apple Intelligence announcement was watched by a large audience of tech workers and journalists, as well as creatives, and some notable entrepreneurs and executives from rival firms.
It also inspired a wide range of responses, from some interpreting the announcement as underwhelming or undermining of Apple’s reputation as a company where minimalistic and clean designs are prioritized, while others viewed it as one of, if not the best example …
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At its annual Worldwide Developer Conference (WWDC 2024) in Cupertino, California, the company unveiled its biggest push into generative AI so far: a new service called Apple Intelligence, which will offer a variety of features across Apple devices including Mac computers, iPhones, and iPads.
The service is not an app per se, rather, it is a set of features embedded within other popular apps, from web browser Safari (where you can summarize articles) to Mail (where it can rewrite and suggest grammar improvements) to Photos (auto generate photo albums on specific subjects and topics set to music based on a text prompt) to Messages (where it can create custom AI generated emoji and photos of your contacts, as well as event and group photos).
As with nearly all new Apple announcements of the company’s storied history, the Apple Intelligence announcement was watched by a large audience of tech workers and journalists, as well as creatives, and some notable entrepreneurs and executives from rival firms.
It also inspired a wide range of responses, from some interpreting the announcement as underwhelming or undermining of Apple’s reputation as a company where minimalistic and clean designs are prioritized, while others viewed it as one of, if not the best example …nnDiscussion:nn” ai_name=”RocketNews AI: ” start_sentence=”Can I tell you more about this article?” text_input_placeholder=”Type ‘Yes'”]