GamesBeat is excited to partner with Lil Snack to have customized games just for our audience! We know as gamers ourselves, this is an exciting way to engage through play with the GamesBeat content you have already come to love. Start playing games here.
A lot has changed over the last two and a half years in the esports industry. Industry-wide consolidation and cooling interests from venture capital inspired a panel on the esports winter at GamesBeat Next 2022. While the industry is still finding a new normal, we hosted a panel at GamesBeat Summit 2024, with Monica Dinsmore, Sr. director, esports and brand marketing at Electronic Arts, and Mike Sepso, CSO at ESL Faceit Group, to learn more about why publishers continue to invest and how service providers can drive in-game outcomes.
Both Dinsmore and Sepso agreed that the industry is in a period of right-sizing after investing into an industry that’s still developing a sustainable business model. However, esports competitions are still driving critical outcomes.
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“At EA, we primarily see esports as a marketing tool. It’s pretty much the most effective marketing tool that we’ve seen. It drives engagement and it targets what we call the ‘white hot center’ of our player base,” said Dinsmore.
Esports helps EA reach its most engaged audience (and the players who spend the most), but it is also an effective tool to help the publisher re-engage lapsed players and teach new ones how to get better at their games.
Lil Snack & GamesBeat
GamesBeat is excited to partner with Lil Snack to have customized games just for our audience! We know as gamers ourselves, this is an exciting way to engage through play with the GamesBeat content you have already come to love. Start playing games now!
However, directly attributing outcomes to esports can be difficult, but EA wants to make sure esports is amplifying in-game activity. According to the publisher’s analysis of similar players, gamers who registered or engaged in a competition spend between two to five times more than their counterparts.
“When you think about the audience, the activity and the engagement, it’s all moving up. In this world, if you can take people’s attention away from other things and hold on to them for a while, it’s very valuable,” said Sepso.
Growing the pie
While esports continues to drive engagement, part of supporting a thriving community is helping it grow. Both EA and ESL Faceit Group have made a number of efforts to support …
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GamesBeat is excited to partner with Lil Snack to have customized games just for our audience! We know as gamers ourselves, this is an exciting way to engage through play with the GamesBeat content you have already come to love. Start playing games here.
A lot has changed over the last two and a half years in the esports industry. Industry-wide consolidation and cooling interests from venture capital inspired a panel on the esports winter at GamesBeat Next 2022. While the industry is still finding a new normal, we hosted a panel at GamesBeat Summit 2024, with Monica Dinsmore, Sr. director, esports and brand marketing at Electronic Arts, and Mike Sepso, CSO at ESL Faceit Group, to learn more about why publishers continue to invest and how service providers can drive in-game outcomes.
Both Dinsmore and Sepso agreed that the industry is in a period of right-sizing after investing into an industry that’s still developing a sustainable business model. However, esports competitions are still driving critical outcomes.
[embedded content]
“At EA, we primarily see esports as a marketing tool. It’s pretty much the most effective marketing tool that we’ve seen. It drives engagement and it targets what we call the ‘white hot center’ of our player base,” said Dinsmore.
Esports helps EA reach its most engaged audience (and the players who spend the most), but it is also an effective tool to help the publisher re-engage lapsed players and teach new ones how to get better at their games.
Lil Snack & GamesBeat
GamesBeat is excited to partner with Lil Snack to have customized games just for our audience! We know as gamers ourselves, this is an exciting way to engage through play with the GamesBeat content you have already come to love. Start playing games now!
However, directly attributing outcomes to esports can be difficult, but EA wants to make sure esports is amplifying in-game activity. According to the publisher’s analysis of similar players, gamers who registered or engaged in a competition spend between two to five times more than their counterparts.
“When you think about the audience, the activity and the engagement, it’s all moving up. In this world, if you can take people’s attention away from other things and hold on to them for a while, it’s very valuable,” said Sepso.
Growing the pie
While esports continues to drive engagement, part of supporting a thriving community is helping it grow. Both EA and ESL Faceit Group have made a number of efforts to support …nnDiscussion:nn” ai_name=”RocketNews AI: ” start_sentence=”Can I tell you more about this article?” text_input_placeholder=”Type ‘Yes'”]